A dynamic e-newsletter, which included customer-selected content based on individual programming interests, helped Mediacom stem attrition and add value to customer relationships. E-news offered additional in-depth online content and an online subscription site that made it easy to update preferences.

To learn how the program works, visit: http://www.netletter.net/webentry/
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To view an example of a Mediacom issue, visit: http://www.netletter.net/webentry/
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Results: Average open rate of 65 to 70 percent
Awards: Web Marketing Association “Best E-mail Web site” WebAward