There is nothing simple about an Adaptation. It takes FMC artists, editors,
programmers and Account Managers several creative hours to take a newsletter
and turn it into a NetLetter.

The cast:

  • Digital Media Specialist
  • Digital Media Designer / Programmer
  • Account Manager
  • Art Director
  • Proofreader

1. Unbuild the newsletter from QuarkXpress

  • Separate text and graphic elements
  • Remove special characters and spacings

2. Convert graphic elements

  • Create images for captions and callouts
  • Select new art for four-color jobs using unlicensed stock photos/illustrations

3. Design and program HTML layouts

  • Code and color headlines and subheads
  • Create and place bullets
  • Make wraps around graphic elements
  • Incorporate client standards and templates

4. Create links between pages and back to client's site

5. Coordinate with client's Webmasters

6. Service the client for direction and approvals

7. Host completed HTML pages

Back to Behind The Scenes Custom

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Consumer
Business
Investment
Retail Banking
Hospitals
Managed Care
Entertainment
Travel
Telecom
Grocery