• Alleviate concerns during a merger or acquisition
• Generate trackable response
• Solicit feedback
• Address competitive issues
• Manage customer expectations
• Increase awareness of products and benefits
• Promote special offers/partners
• Generate qualified sales leads
• Foster two-way communication
• Collect vital demographic information

Research shows that newsletters, the most commonly used type of custom publication, are an accepted and welcomed method of communication. In fact, according to a national Newsletter Readership Study, the average awareness level for a professionally produced newsletter is 68%.