Try our quiz to test your knowledge of postal regulations and design specifications. Keeping on top of these requirements is just one of the duties of First Marketing's Mailing Services department.
First Marketing's Mailing Services staff is involved with a mailer from start to finish, working directly with clients and staff to ensure cost savings and efficient mail delivery every time. The department confirms all mailing details with the client at start-up, reviews initial designs from the creative staff, coordinates the actual shipping and mailing, adjusts for quantity changes and submits final drop confirmations. "We oversee every mailing detail so our clients' pieces arrive on time and within budget," says Scott Dicken, senior account services representative for Mailing Services. That service includes ink-jetting, labeling, inserting, folding, one-to-one personalization (lasering), polybagging, tabbing/glueing, mailing list procurement, list hygiene, shipping and NCOA (National Change of Address) processing. "With the assistance of this department, we are able to implement life cycle programs that impact the bottom line without tying up the client's time," says Erinn Fournier, client services director for Technology, whose client, Nextel Partners, drops an average of 442,000 pieces per month. |
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Reprinted from Strategies newsletter, 4th Quarter © Nov. 2003 by First Marketing, 3300 Gateway Drive, Pompano Beach, FL 33069. |
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