Try our quiz to test your knowledge of postal regulations and design specifications. Keeping on top of these requirements is just one of the duties of First Marketing's Mailing Services department.

1)

Which of these list services is not needed to qualify for First Class discounted rates?


a)
b)
c)
d)

National Change of Address (NCOA)
FastForward
Address Change Service
Merge/Purge
2)

A barcode is recommended on all BRCs.




True     False
3)

Which one of these is not a postal endorsement?


a)
b)
c)
d)

Business Reply Requested
Address Service Requested
Change Service Requested
Return Service Requested
4)

What is the minimum size of any piece of mail?


a)
b)
c)
d)

2.5" x 4"
4" x 6"
3" x 5.5"
3.5" x 5"
5)

How many tabs does a Z-folded self-mailer need to qualify for automation discounts?


a)
b)
c)
d)

One tab at the top and one at the bottom
One tab at the top and two at the bottom
One tab at the top
Z-folds cannot mail as a self-mailer

Click for the answers and information on First Marketing's Mailing Services department.


First Marketing's Mailing Services staff is involved with a mailer from start to finish, working directly with clients and staff to ensure cost savings and efficient mail delivery every time. The department confirms all mailing details with the client at start-up, reviews initial designs from the creative staff, coordinates the actual shipping and mailing, adjusts for quantity changes and submits final drop confirmations.

"We oversee every mailing detail so our clients' pieces arrive on time and within budget," says Scott Dicken, senior account services representative for Mailing Services.

That service includes ink-jetting, labeling, inserting, folding, one-to-one personalization (lasering), polybagging, tabbing/glueing, mailing list procurement, list hygiene, shipping and NCOA (National Change of Address) processing.

"With the assistance of this department, we are able to implement life cycle programs that impact the bottom line without tying up the client's time," says Erinn Fournier, client services director for Technology, whose client, Nextel Partners, drops an average of 442,000 pieces per month.

Answers: 1)d  2)True  3)a  4)d  5)b
"Our Mailing Services team focuses not only on meeting our clients' expectations with drop dates and quality personalization services, but also on heading off any potential problems long before deadlines loom."

Sara Feldman, senior account manager for La Quinta Inn & Suites, which uses Mailing Services to drop an average of 6,000 personalized New Member Welcome Kits each week


Reprinted from Strategies newsletter, 4th Quarter © Nov. 2003 by First Marketing, 3300 Gateway Drive, Pompano Beach, FL 33069.


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