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Integrating your brand identity and marketing messages across a variety of media can maximize exposure, heighten impact and reduce costs. So, take a few moments to gather copies of your company's or division's latest marketing collateral, including welcome materials, direct-mail promotions, advertisements, newsletters, magazines, inserts, brochures, flyers, booklets, Web content -- essentially any media you currently use to communicate with your customers. With the big picture in view, evaluate how satisfied you are with the attribute statements featured in steps 1 and 2. For questions relating to customers' perceptions, click on "don't know" if customer input/feedback on the topic is unknown. In step 3, you can view the overall results on our "Brandometer," as well as specific feedback on your highest and lowest scoring categories.
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