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"The ability to turn over the arduous task of newsletter compilation to a talented and responsive company removes a great burden from our marketing department." Paul Carney Vice President of Marketing RCI Resort Management |
Sound like a headache? Not when you have First Marketing on your team.
Relieving the stress
This is the reality for New Jersey-based RCI Resort Management, a property management company specializing in vacation ownership. They need an effective communications strategy to provide their owners with specific information about their home resorts, along with company updates and general industry information.
First Marketing provides the creative, production and project management resources necessary for a 34-version quarterly newsletter. The outside of the piece features personalized resort information, while the inside focuses on corporate messages and value-added articles.
"The well-organized team at First Marketing has helped simplify a potentially challenging and complicated project," says Jamie Vidito, Marketing Specialist for RCI Resort Management.
FM's all-inclusive package
Sara Feldman, the First Marketing Account Manager for RCI Resort Management, attributes the success of the Resort Times publication to FM's ability to provide total project management.
"RCI trusts our expertise and allows us to guide them in reaching their communications goals," Feldman says. "We advise them on what is appropriate information to feature in the newsletter; we coordinate all the different content and approvals from the various sites; and we coordinate and execute every step from layout through printing and mailing."
Unwind with FM
"The ability to turn over the arduous task of newsletter compilation to a talented and responsive company removes a great burden from our marketing department. Our job has changed from the development, creative, printing and mailing of 50 plus newsletters to over 200,000 members to making sure a timely, creative, cost-effective product is delivered to the Fairfield resorts," says Paul Carney, Vice President of Marketing for RCI Resort Management.
In addition to accomplishing corporate goals, Resort Times has been a much-needed resource for resort managers and owners alike.
