Vendor	Partner
Timeline Management	Adheres to schedules and deadlines you develop.	Develops schedules based on deadlines you dictate, updating as necessary and encouraging adherence from all involved.
Strategy Development	Executes your strategy or offers prepackaged strategy.	Works with you to understand key objectives and limitations. Recommends custom strategies.
Information Gathering	Works from materials you supply. Attends meetings and conducts interviews you arrange.	Conducts consumer and market research and expert interviews to develop content. Offers existing knowledge of industry.
Creative Execution	Designs creative consistent with the direction you provide.	Brainstorms and provides creative ideas, concepts and content on a proactive basis.
Review Process	Submits content for review.	Provides ample opportunity for cost-free direction on creative and solicits input and feedback from all concerned.
Fulfillment	Deliverables provided with billing itemizing additional services and associated costs.	Deliverables provided for preapproved turnkey price.